My name is Guy Willett and I’m the founder of Ready Steady Go SEO. I’ve had over 20 years marketing experience and 6 of those years have been spent specialising in digital marketing. As an SEO consultant, what makes me different from other online marketing specialists is that I’ve never worked for an agency – only for end users. So as I will explain, I’ve been through the pain and frustration that most of my clients tell me that they’ve suffered when they’ve used SEO services in the past.
In that time I have used a wide range of providers purporting to offer SEO services. Be they budget or premium services there has been one consistent issue all the way through – what is it that they are actually doing? What am I getting for my investment.? Sometimes there would be rank movement or traffic increases but what work was being done to create this? Was it work I was doing as part of my day to day job or was it what was being done by a provider? This is obviously a tough call but it shouldn’t be unreasonable to ask ‘what work is the the SEO consultant actually undertaking that may contribute? Often at that point you are met with a wall of techno babble. When I got past this, I often discovered that the work had been outsourced to another party and there was little or no quality control or management of what was being delivered.