Content Marketing Strategy

Content Management Strategy

Tailoring bespoke content for each client. I can help determine through audience and competitor analysis help to develop more engaging content to get your message over and for prospects to take action.

So I’ve helped you determine your audience. Next is determing what interests them and what they actaully want to know more about. This may be the development of ‘evergreen’ content – information that persists on your website.  The tone, detail and channels for this content all needs consideration. As does it’s dissemination– how you distribute this through not just to social media but through to local and trade press contacts which can involve developing a media contact list that can then be cultivated. In my experience these contacts when developed often be you they turn to for an opinion from an industry expert! 

Having engaging content also relies on great planning. A crucial element is drawing up a flexible media plan for fixed oppotunities as well as capacity to react unexpected opportunities which can adapt swiftly to your audience's interests. The provision of highly timely or 'on-trend' articles can mean that your content is more likely to be shared and cited on other people's content. The SEO benefits to this for you are huge. You can obtain a large number of backlinks from frequently very trusted sites. Of course, along with this there are a lot of intangiables that you can gain including raising brand awareness and your online reputation.

A wide range can be developed to increase your site’s visibility and conversions - here's a just a few options

Industry News

Up-to-date industry related posts that inform, educate and entertain readers leading to an increase in social media engagement, improve your online reputation and gain credibility.

Case Studies

Inspire confidence in your target audience with in-depth reports to summarize projects from start to finish and explicitly document the results achieved in performance measures.

Content Strategy

Achieve your business objectives with a comprehensive business analysis Content Strategy provided by our highly qualified copywriters and analysts.

Interviews Writing

Gain authority in your industry or business by sharing comments from industry experts. Share their expertise and you will immediately see feedback from your audience.

Press Releases

Boost your online profile and increase your website traffic with outstanding newsworthy stories about your brand, submitted to news portals and press release distribution services.

White Papers

Promote your business with high-quality white paper marketing that will substantially increase your social media engagement levels and solidify your position in the industry.

Case studies

See all projects

116

Industry News Added

48

Case Studies Added

7

Successful Content Strategies

12

Interviews Taken

You're no doubt aware of the importance of perssuasive content that engages, which is why I create informative, enticing and authorative content that captures prospects’ interest.

I can provide content that will convince web users to click through to your website, to purchase your products or contact you about your services, which is developed through determining which of your pages already have high level engagement along with determing competitors tactics that they've deployed.

Tell me about your project

Let me help you get your business online and help it to grow

Attract and persuade your target market and increase your website’s visibility in the search engines with the content I can generate.