Is winning local business important to you? Then so should Local SEO!
There’s little point promoting your services locally till you’re confident in the search terms that your prospects are using to find your’s or your competitor’s services. This is the essential underpinning of any SEO campaign.
Google in the UK relies on 14 essential directories for it’s local listings. Getting your entry in to these with the consistent company name, address and phone (NAP) data is crucial. Populating with further esential information like opening times also improves your listing whilst also informing prospects (a win-win).
Getting great reviews across a number of platforms including local listings and social media should be a goal in itself for any company. However, it also serves a useful purpose in assuring the local listings that you both exist and provide a service people value.