SEO Coventry services -

cost-effective and results-driven SEO

whenever you want them

Allow me to introduce myself. My name's Guy Willett and  I've been working in digital marketing for over 15 years and I'm the founder of Ready Steady Go SEO. Since starting my SEO agency in 2016  I have made it my mission to provide cost-effective SEO to SMEs. So if you're looking at Coventry SEO services on a pay as you go basis then allow me to elaborate why I think we should be talking.

There's plenty of Coventry SEO companies, so why choose Ready Steady Go SEO to be your SEO service provider? The key difference is that I undertake search engine optimisation very differently to most SEO agencies you'll encounter. Why? Well, the simple answer is I don't come from an SEO agency background.

In fact, for many years I was, like you, an end client, who just didn't get value for money from the SEO agencies I hired. All too often I was locked into contracts where very little seemed to be done and even less seemed to happen in terms of results. When I questioned this, I'd frequently be met with a wall of techno babble or just told that I'd just need to wait just a little longer to see results. 

Which made me think. 

  • Why can't I get SEO when I want or when I can afford it?
  • Why can't I obtain SEO campaigns where I know what's being done and how it will benefit me?
  • Why can't I buy individual SEO packages where I can judge their impact prior to further expense?

That's when I started undertaking SEO for my own companies and not only got some great results but also really enjoyed doing it. So much so that after a few years I decided to become a freelance SEO consultant who has in the last four years worked with over 75 organisations improving their online visibility. 

The reason for this success is simple:

I consult with you to understand your short & longer term goals

I then give you a plan with separate pay as you SEO projects in this plan

You choose as and when you want the work done to suit you

small business seo consultant Guy Willett

So what else makes the SEO I offer so different?

No contracts or retainers

Since work is done on a project by project basis you choose to work with me as and when you want. You're not committed to using me in anyway beyond the current project I'm working on for you. This means I have to deliver value EVERY SINGLE TIME. Additionally, it means I'm always looking at what value I can deliver for you in future projects we discuss.

Single point of contact

No Account Managers, just the same person you meet is the same person who will carry out the work for you. So there's no layers of communication for misunderstandings to arise or an aptitude gap between who you speak with and who undertakes the work.

Transparent operation

Working with you on a project basis means that there is clarity in why I'm doing the work and the anticipated results. This way, there aren't any unexpected surprises and I'll report back to you with results throughout the project.

Quick wins & long term goals

It's fair to say that the overall process of search engine optimisation is a long term and ideally on-going activity but certain SEO activities can have a lot quicker impact than others. For instance, you can see the impact of the on-page optimisation of title tags, metadescriptions and header titles in a matter of days or even hours depending on when your site is next indexed by Google. However, the impact of backlinks can take many weeks or even months for their full benefit to be felt.

White hat adherence

I adhere to Google's webmaster approved white hat ethical guidelines so you can be confident that the risk of receiving a Google penalty, or future penalty, has been minimised.

SMEs a speciality

The majority of my career has been spent working in SME environments which has given me a good understanding of both the drivers and constraints that your typical SME faces. That's why my SEO services are geared towards

  • working within tight budgetary constraints,
  • showing a quick ROI
  • as little financial commitment as possible
All work done in-house

No work is farmed out to third parties so I have complete control, and responsibility, for the SEO projects I undertake for you. In addition, this also means I that all the work undertaken is entirely your property.

Competitively priced

Since I offer project based SEO services I charge a day rate and this day rate can be broken down to the activity undertaken by the hour if needed. The difference between this approach and an on-going, possibly cheaper cost in the short term, is you know what work is being done which can be demonstrated. However, you'll always find cheaper SEO providers than Ready Steady Go SEO but I'm confident you won't find better value for money or ROI

Techno babble free zone

I speak your language because I come from a client and not an agency background. I take pride in and enjoy spending the time with clients explaining the concepts and scope of work so there is a clarity in their understanding and expectations. I've never hidden behind the 'I could explain it to you but you wouldn't understand' smokescreen you may have encountered with other SEO providers.

An experienced practioner in Coventry SEO

Coventry has been one of my main areas that I've had the pleasure of serving for the past 4 years. This has involved me working extensively across both in the centre of Coventry in the West Midlands as well as for a number of clients who are situated in suburbs in and around Coventry and Warwickshire. The range of work has been exciting and diverse including the following -


  • plumbers merchants in Coventry and Nuneaton
  • IT software developers Foleshill in the centre of Coventry
  • marketing & branding agency in Meriden
  • physiotherapists in Balsall Common
  • plant training specialists in Earlsdon
  • plant hire company in Canley (see case study below)

Case Study for Coventry based plant hire company

Coventry SEO services for Clements Plant & Access Hire

Let us help you with your Coventry SEO or even further afield project...

Coventry SEO for Clements Plant & Access Hire

Canley based construction equipment rental company renting a wide range of construction plant to a wide range of sectors. They were keen for their new website that had been built by a third party and was looking for assistance with a Coventry SEO project to start gaining 1st-page search engine rankings for a wide range of plant hire based terms.

In their own words

Please note that all reviews are kindly contributed via the Clutch platform where clients were inteviewed by a third party interviewer to give their feedback. 

Introduce your business and what you do there

I am the chairman of a construction equipment rental company. We rent equipment such as diggers, cherry pickers, and a construction plant to all sorts of customers.


We've had search engine optimization [SEO] and website designers previously. They were very good at what they did, but fundamentally, they didn't understand our business. We would speak from our business experience and would receive a blank look.

We needed a partner with that understanding, so we tried Ready Set Go SEO, having spent a lot of money on a brand new website.


Guy [Owner, Ready Set Go SEO] has effectively become the de facto marketing manager of the company. He looks after all facets of our digital marketing: Facebook and Twitter, which we weren't previously doing. He is helping to improve our SEO, and is coordinating everything together.

He has come up with an online catalog and is refining our CRM [customer relationship management] system. We have a company that's specific for IT who he's working alongside, and it is working really well. We've undertaken PPC [pay-per-click] on Google AdWords recently, and it's starting to show some fruit.

What is the team dynamic?

Guy is the company; they are one and the same. Through his experience and contacts over a number of years, he has a number of people in specific areas that he can call on that he knows and trusts.

How did you come to work with Ready Steady Go SEO?

Guy approached us. I knew him from when he previously worked for a company in our industry and was their marketing and digital director.

He's got a great reputation, but we had lost our sales director to that company. I wasn't certain as to whether there was a relationship so I kept him at arm’s length. He subsequently left that company, so I spoke to him again. Now, we have him working for us exclusively, one day a week.

How much have you invested with them?

We spend £1,400 a month with him. [$1,850]



We've seen a sustainable increase in turnover: not massive, but more than enough to justify the work. That's why we made the commitment to having them on board. From that perspective, we're starting to see our ranking consistently stay where we need it to stay, and that's making a positive impact.

We looked to have an initial blip of investment, and then for it to then settle back down and to level off. We've made the conscious decision as a board that we're not going to make that change and we're going to make the investment relatively high for a company of our size.

How did Ready Steady Go SEO perform from a project management standpoint?

Absolutely magnificent; they have been an absolute godsend to us. We'd happily recommend them, as long as it's not to one of our competitors. They come to us once a week for a day in the office and sit in with the team. We now tweet on a daily basis, which we never used to do. They are mentoring one of our members of staff to undertake that facet.

They are making some very positive inroads because though they’re not here all the time, they’re available on the phone which is great. They’re very amenable and very approachable; very clever and highly intelligent.

What did you find most impressive about them?

The project has been one of the best things I've achieved in the last 12 months. They take something to the uninitiated and stops it from being a black art. The previous people that did this work for us tried to blind us with facts, details, and figures, and it would be largely irrelevant because when it came to the crunch, we were on top of a ranking on a search term that is never searched for. It was great to be top of a ranking, but what's the point when the search term is never searched for?

They have taken away that myth and put it into simple terms. They helped to break down our slight distrust of the SEO industry and rebuild our faith in it. They are not patronizing the uninitiated: they have a brilliant skill in being able to bring it down and play to different audiences.

They say it as it is and are very driven and very focused. They are a definite asset. We have spoken about whether Guy would consider coming in and working full-time for us, but that's not an option as he has his business. That's how highly we think of them.

Are there any areas they could improve?

I don't think so. They fit perfectly with us, and we're lucky to have found them. Unfortunately, when running a business, you can't always commit the time that you might want to, so they’re only in one day a week. Everything is condensed in that time, but my focus has to be on the day-to-day of running the business and making sure everything is going as it should. That's the only issue that we might have. They’re very incredibly driven, but because of the time constraints, can be quite demanding.

Advice for potential customers?

I can't recommend them enough. If they were to ever leave us and not want to work with us, I would make a point of going out and employing somebody directly off his ilk and having them on our payroll.

0.09% CTR

20% less CPA

272% ROI

From The Client

“The work has so far produced a consistent increase in ranking for related keywords and a steady increase in turnover as a result. They are always available on the phone, and are personable, approachable, and very intelligent, explaining their work in easy to understand terms. ”

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