Allow me to introduce myself. My name's Guy Willett and I've been working in digital marketing for over 15 years and I'm the founder of Ready Steady Go SEO. Since starting my SEO agency in 2016 I have made it my mission to provide cost-effective SEO to SMEs. So if you're looking at Solihull SEO services on a pay as you go basis then allow me to elaborate why I think we should be talking.
There's plenty of Solihull SEO companies, so why choose Ready Steady Go SEO to be your SEO service provider? The key difference is that I undertake search engine optimisation very differently to most SEO agencies you'll encounter. Why? Well, the simple answer is I don't come from an SEO agency background.
In fact, for many years I was, like you, an end client, who just didn't get value for money from the SEO agencies I hired. All too often I was locked into contracts where very little seemed to be done and even less seemed to happen in terms of results. When I questioned this, I'd frequently be met with a wall of techno babble or just told that I'd just need to wait just a little longer to see results.
Which made me think.
Why can't I get SEO when I want or when I can afford it?
Why can't I obtain SEO campaigns where I know what's being done and how it will benefit me?
Why can't I buy individual SEO packages where I can judge their impact prior to further expense?
That's when I started undertaking SEO for my own companies and not only got some great results but also really enjoyed doing it. So much so that after a few years I decided to become a freelance SEO consultant who has in the last four years worked with over 75 organisations improving their online visibility.
The reason for this success is simple:
I consult with you to understand your short & longer term goals
I then give you a plan with separate pay as you SEO projects in this plan
You choose as and when you want the work done to suit you
So what else makes the SEO I offer so different?
No contracts or retainers
Since work is done on a project by project basis you choose to work with me as and when you want. You're not committed to using me in anyway beyond the current project I'm working on for you. This means I have to deliver value EVERY SINGLE TIME. Additionally, it means I'm always looking at what value I can deliver for you in future projects we discuss.
Single point of contact
No Account Managers, just the same person you meet is the same person who will carry out the work for you. So there's no layers of communication for misunderstandings to arise or an aptitude gap between who you speak with and who undertakes the work.
Working with you on a project basis means that there is clarity in why I'm doing the work and the anticipated results. This way, there aren't any unexpected surprises and I'll report back to you with results throughout the project.
Quick wins & long term goals
It's fair to say that the overall process of search engine optimisation is a long term and ideally on-going activity but certain SEO activities can have a lot quicker impact than others. For instance, you can see the impact of the on-page optimisation of title tags, metadescriptions and header titles in a matter of days or even hours depending on when your site is next indexed by Google. However, the impact of backlinks can take many weeks or even months for their full benefit to be felt.
White hat adherence
I adhere to Google's webmaster approved white hat ethical guidelines so you can be confident that the risk of receiving a Google penalty, or future penalty, has been minimised.
SMEs a speciality
The majority of my career has been spent working in SME environments which has given me a good understanding of both the drivers and constraints that your typical SME faces. That's why my SEO services are geared towards
working within tight budgetary constraints,
showing a quick ROI
as little financial commitment as possible
All work done in-house
No work is farmed out to third parties so I have complete control, and responsibility, for the SEO projects I undertake for you. In addition, this also means I that all the work undertaken is entirely your property.
Since I offer project based SEO services I charge a day rate and this day rate can be broken down to the activity undertaken by the hour if needed. The difference between this approach and an on-going, possibly cheaper cost in the short term, is you know what work is being done which can be demonstrated. However, you'll always find cheaper SEO providers than Ready Steady Go SEO but I'm confident you won't find better value for money or ROI
Techno babble free zone
I speak your language because I come from a client and not an agency background. I take pride in and enjoy spending the time with clients explaining the concepts and scope of work so there is a clarity in their understanding and expectations. I've never hidden behind the 'I could explain it to you but you wouldn't understand' smokescreen you may have encountered with other SEO providers.
Integrity Facilities Management Ltd is a relatively new entrant into the FM sector and is based in Solihull, West Midlands UK and were looking for assitance with their Birminghham & Solihull SEO rankings
Please note that all reviews are kindly contributed via the Clutch platform where clients were inteviewed by a third party interviewer to give their feedback.
Introduce your business and what you do there.
I’m the General Manager for Integrity Facilities Management Ltd. We provide everything from reactive repairs to plan and preventative maintenance to predominantly commercial properties across the U.K.
Our company wasn’t coming up on any online searches, so we needed a partner to help push our brand and generate more business.
What was the scope of their involvement?
Guy (Owner, Reay Steady Go SEO) took time to get to know us, our business, and what we offer. Facilities management is a fairly generic term, so Guy helped identify our strengths and where we should channel our energy to target potential new clients.
He also works on our website and informs us on what content we should be uploading. He stays on top of what’s new to the market, what we can use to attract clients, and what we can offer to existing clients. He advises on what we should blog and uses Buffer to distribute the content across all the social media platforms we use, like Facebook, Twitter, and LinkedIn.
What evidence can you share that demonstrates the impact of the engagement?
Our search rank has increased quite significantly. When you search for “West Midlands” (the region where we’re located) and “facilities management,” we come up on the first or second page. We used to be on the sixth or seventh. My personal LinkedIn profile has also seen a lot more invites as the company becomes better known, but I’m not sure if that’s a result of Guy’s work.
Our Facebook and Twitter pages also have more followers, and we’ve seen a dramatic increase in the amount of traffic coming through our site. Visitors are filling out our contact form, many being suppliers who want to be part of our supply chain. That enables us to become more competitive and offer more professional services, which makes our business that much better.
We haven’t made back what Guy charges, but it’s only a matter of time before we see a good ROI. Guy has saved us time when it comes to publishing onto our social media platforms, and he’s helped modernize our company in regard to digital marketing and SEO.
How did Ready Steady Go SEO perform from a project management standpoint?
Guy is excellent. He’s communicative during the week, and even if it’s the weekend or a time when he’s not scheduled to work, he’ll answer our calls or emails quickly. He’s much more than an SEO consultant; he’s part of our Integrity team. He constantly is trying to find ways to generate more work and money for us and always delivers.
What did you find most impressive about them?
We took on an apprentice recently, and Guy’s been super supportive in nurturing and helping him out. He’ll give the apprentice advice on what he should put on our social media platforms and site, and he instructs him on different ways to promote our business. Guy goes above and beyond what he was initially hired to do.
Do you have any advice for future clients of theirs?
If you’re not sure how Ready Steady Go SEO can help, just talk to Guy. He clearly explains what SEO involves and how he can help your company.
From The Client
“He’s much more than an SEO consultant; he’s part of our Integrity team..”
“FANTASTIC service, Guy has helped me achieve so much in so little time. definitely worth looking into if you wish for your business to thrive and go further. Thanks again.”
Owner, GoogleMyBusiness review
“Having spent some time talking with Guy, I can honestly say that this gentleman has already added a significant value to my business. Very highly recommended, complete transparency and expertise. Thank you so much.”
Owner, GoogleMyBusiness review
“The project has been one of the best things I've achieved in the last 12 months. They take something to the uninitiated and stops it from being a black art. The previous people that did this work for us tried to blind us with facts, details, and figures, and it would be largely irrelevant because when it came to the crunch, we were on top of a ranking on a search term that is never searched for. It was great to be top of a ranking, but what's the point when the search term is never searched for?..”
MD, GoogleMyBusiness review
Is it important to work with an SEO who knows Solihull?
Have you chosen an accountant that you've never met? I'm guessing not. I'm assuming you decided you decided your financial well-being was a crucial aspect to your business. I'm also guessing that you wanted to seek regular advice and wanted to enter into a regular dialogue about ever-changing financial legislation and its impact on you.
So if I told you your very existence online might be dependent on your selection of SEO then you might want to consider much the same level of intimacy. As opposed to relying on a faceless organisation who you have barely spoken to let alone meet! This is why I'm hugely keen on working with local SMEs who I can build long-lasting relationships that start with a face to face meetings. Why a face to face meeting? You can learn so much more whether your offering is a good fit and vice versa.
Moreover, SEO isn't just being told by a client what they want to rank for. It's a lot more involved process that gets to the core of actually what it is that you do, understanding how your audiences get to become your clients and also what your long term goals are.
Additionally, having an SEO that understands your sector can be highly beneficial in having an understanding of the keywords that might help along with some of the trade press that you might want to consider getting backlinks to. Much the same can also be said for an SEO who understands your locale since they may have a good understanding of the surrounding areas that you might wish to target with geo-specific keywords (eg Shirley, Knowle, Hampton in Arden) and also possibly an understanding of local media eg @SolihullHour and The Solihull Observer.
Finally, much like the world of finance, Google's algorithm is subject to change at an even faster speed. This is why I like to regularly meet with my clients to keep them abreast and brainstorm how these changes can be accommodated and leveraged.
So if you'd like to meet up for a coffee, I'm only 30 minutes drive away, and for me to provide you with a free consultation and SEO report (including competitor analysis) then I look forward to meeting up
It may seem picky, but I don't choose to work with all prospects who approach me. There are four types of prospect or approach that I tend to not work with.
Silver bullet. I get a strong sign of this when a prospect states, 'I just need my site SEO'ed'. This can often be a strong indication that the prospect is expecting zero involvement. This doesn't work with my consultative approach where I need to reflect findings and considerations throughout the process. Omitting this can be a foundation for failure. It can also mean that the client is expecting sales to magically improve without also looking at their overall sales funnel including monitoring of source of sales.
Unrealistic expectations. If you've just launched a website or are a new company it's important to know what's achievable. For instance, if you have a very local service then to expect to rank for purely generic search terms without some form of a regional qualifier, eg SEO Solihull'', 'SEO company Solihull', or 'web design Solihull', then it may be difficult to rank. After all, people viewing your site who you can't ultimately serve will likely 'bounce' off your site and a high bounce rate will work against you as a poor user experience ranking signal to the search engines. So it's vital to consider your long term SEO strategy and goals as well as quick wins.
Poor reputation. Improving the exposure of your company that suffers from a bad reputation will ultimately mean more people will be exposed to your tarnished brand. Even if this means that I help improve the rankings and generate more traffic most visitors will undertake some form of due diligence before committing to purchase. So, ultimately, your overall sales will likely not improve until your poor reputation is addressed.
Your competitors. I make it a point to only work with one company in a sector serving a particular region. The reason for this is a clear issue of a conflict of interest. If I'm getting their site ranking then it is almost bound to be at the expense of yours if you're looking to ranking for the same things in the same geographic area. Not all Solihull SEO companies may be so exacting, so it's well worth checking any other SEO provider you're considering whether they have the same set of standards.
These four issues aren't always apparent until I've provided you with my free SEO audit. This is why I undertake the audit as much for my benefit as yours to check the tenability of working together.
Looking for SEO with no questions asked? I'm not the SEO for you
Startup with plans for global domination? Is this realistic?
Got a bad reputation? Best addressing this first before SEO
Cost-effective results-driven SEO services from an SEO consultant who takes the time to understand your business and consults with you at every step of the SEO journey. Judge Ready Steady Go SEO on the results I deliver and since you're under no obligation (or contract) to use me, use me as and when you see fit.