SEO Wigan services -

cost-effective and results-driven SEO

whenever you want them

Allow me to introduce myself. My name's Guy Willett and  I've been working in digital marketing for over 15 years and I'm the founder of Ready Steady Go SEO. Since starting my SEO company in 2016  I have made it my mission to provide cost-effective search engine optimisation to SMEs. So if you're looking at Wigan SEO services on a pay as you go basis then allow me to elaborate why I think we should be talking.

There's plenty of Wigan web design and marketing agencies who offer SEO services, so why choose Ready Steady Go SEO to be your SEO service provider? The key difference is that I undertake search engine optimisation very differently to most SEO agencies you'll encounter. Why? Well, the simple answer is I don't come from an SEO agency background.

In fact, for many years I was, like you, an end client, who just didn't get value for money from the SEO agencies I hired. All too often I was locked into contracts where very little seemed to be done and even less seemed to happen in terms of results. When I questioned this, I'd frequently be met with a wall of techno babble or just told that I'd just need to wait just a little longer to see results. 

Which made me think. 

  • Why can't I get SEO when I want or when I can afford it?
  • Why can't I obtain campaigns where I know what's being done and how it will benefit me?
  • Why can't I buy individual packages where I can judge their impact prior to further expense?

That's when I started undertaking SEO for my own companies and not only got some great results but also really enjoyed doing it. So much so that after a few years I decided to become a freelance consultant who has in the last four years worked with over 75 organisations improving their online visibility. 

The reason for this success is simple:

I consult with you to understand your short & longer term goals

I then give you a plan with separate pay as you projects in this plan

You choose as and when you want the work done to suit you

small business seo consultant Guy Willett

So what else makes the SEO I offer so different?

No contracts or retainers

Since work is done on a project by project basis you choose to work with me as and when you want. You're not committed to using me in anyway beyond the current project I'm working on for you. This means I have to deliver value EVERY SINGLE TIME. Additionally, it means I'm always looking at what value I can deliver for you in future projects we discuss.

Single point of contact

No Account Managers, just the same person you meet is the same person who will carry out the work for you. So there's no layers of communication for misunderstandings to arise or an aptitude gap between who you speak with and who undertakes the work.

Transparent operation

Working with you on a project basis means that there is clarity in why I'm doing the work and the anticipated results. This way, there aren't any unexpected surprises and I'll report back to you with results throughout the project.

Quick wins & long term goals

It's fair to say that the overall process of search engine optimisation is a long term and ideally on-going activity but certain SEO activities can have a lot quicker impact than others. For instance, you can see the impact of the on-page optimisation of title tags, metadescriptions and header titles in a matter of days or even hours depending on when your site is next indexed by Google. However, the impact of backlinks can take many weeks or even months for their full benefit to be felt.

White hat adherence

I adhere to Google's webmaster approved white hat ethical guidelines so you can be confident that the risk of receiving a Google penalty, or future penalty, has been minimised.

SMEs a speciality

The majority of my career has been spent working in SME environments which has given me a good understanding of both the drivers and constraints that your typical SME faces. That's why my SEO services are geared towards

  • working within tight budgetary constraints,
  • showing a quick ROI
  • as little financial commitment as possible
All work done in-house

No work is farmed out to third parties so I have complete control, and responsibility, for the SEO projects I undertake for you. In addition, this also means I that all the work undertaken is entirely your property.

Competitively priced

Since I offer project based SEO services I charge a day rate and this day rate can be broken down to the activity undertaken by the hour if needed. The difference between this approach and an on-going, possibly cheaper cost in the short term, is you know what work is being done which can be demonstrated. However, you'll always find cheaper SEO providers than Ready Steady Go SEO but I'm confident you won't find better value for money or ROI

Techno babble free zone

I speak your language because I come from a client and not an agency background. I take pride in and enjoy spending the time with clients explaining the concepts and scope of work so there is a clarity in their understanding and expectations. I've never hidden behind the 'I could explain it to you but you wouldn't understand' smokescreen you may have encountered with other SEO providers.

An experienced practioner in Wigan SEO

Wigan, though over 80 miles away from my base, has been one of my main areas that I've had the pleasure of serving for the past 4 years. In fact, the second customer that I had was based by thr River Douglas just outside the town centre. It's been my pleasure to be a frequent resident of the Brocket Arms in Swinley! Wigan SEO projects have involved me working extensively across both in the centre of Wigan as well as further afield on the outskirts of the Borough and further afield in Lancshire including working over at Ince in Makerfield, Skelmersdale, Southport and Lytham St Annes.

Below illustrates the very diverse range of Wigan and Lancashire companies that I've worked with.

  • plant hire company situated in Skelmersdale
  • home improvements company based in Ince in Makerfield
  • financial planning consultants in Southport
  • car infrastruture installers on outskirts of Wigan
  • home extension contractors in Lytham St Annes
  • pump hire firm in centre of Wigan (see case study below)

SEO Wigan Case Study 

Wigan SEO services for Service Pump Limited

Let us help you grow your online presence with your Wigan SEO or further afield project.

Wigan SEO for Service Pump

Service Pump Limited was a new entrant in the plant hire sector in the North West and rents large diesel pumps to construction sewage and waterworks companies. They needed help with both their North West and Wigan SEO, as well as the creation of a website. Ready Steady Go SEO helped them with this, and it's successor, Pump Powet Rental, to rank for a wide range of 'pump hire' related keywords.

In their own words

Please note that all reviews are kindly contributed via the Clutch platform where clients were inteviewed by a third party interviewer to give their feedback. 

Introduce your business and what you do there

Service Pump Limited rents large diesel pumps to construction sewage and waterworks companies. I’m the Finance Director.


Needed help with SEO strategy services.


What was the scope of their involvement?

Guy worked on SEO, website design, direct marketing, marketing campaigns, email campaigns, and Google AdWords. He also helped us organize reviews on different websites, improve our page ranking for our website, and assisted with pay-per-click services.

Guy assisted us with the selection of key words and helped us make sure we were using our budget carefully. His expertise is priceless. He helped us design the website and think through it in the first place.

Guy is directly integrated in all of our marketing efforts now. He trained our people who had never used Twitter or LinkedIn before. He does refresher courses with everyone every quarter. He’s set up all of our social media campaigns. We’re active on Twitter, Facebook, and LinkedIn and we may add some more. We wouldn’t have known how to operate some of these platforms without Guy’s help.

How did you come to work with Ready Steady?

When we were a new startup company, I called Guy because I’d worked with him in the past more than once. I’ve known him over the course of 20 years. He was the first and only phone call we made.

How much have you invested with them?

Less than $10,000.

What is the status of this engagement?

We started working together in September 2016 and the work is ongoing.


What evidence can you share that demonstrates the impact of the engagement?

It’s nice to see our page ranking move up as we put more time and resources into it. We’re happy with the way it’s moving. We’re on the map and when we started, we were not.

How did Ready Steady perform from a project management standpoint?

He’s better managing some of these projects than we are. We will not make a move without him. When we’re getting other people to do other things in marketing, we still have him involved. He’s extremely integrated into the whole organization.

He’s the guy we go to after hours if something doesn’t work. He’s very responsive beyond the normal call of duty and we normally talk on the phone, use WhatsApp, SMS, email, or face to face.

What did you find most impressive about them?

He’s very practical in what is a very technical field. SEO and page rankings are full of technical terms and jargon, but he explains everything in practical terms. He tells us what we can do quickly, easily, what’s difficult, how long and how difficult things are going to be, what’s worth doing and what’s not worth doing. He also has experience in our specific industry of equipment sales and rentals, which is very useful for us.

Are there any areas they could improve?

No, I wish we could clone him. We’ll continue to grow and do more business with him as we grow.

Do you have any advice to potential customers of his?

Call him early. Ask big questions. Ask him the best way to do something, not “Can you do this for us?” Give him a very wide scope and he’ll make very good suggestions.

0.09% CTR

20% less CPA

272% ROI

From The Client

“Call him early. Ask big questions. Ask him the best way to do something, not “Can you do this for us?” Give him a very wide scope and he’ll make very good suggestions.”

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