Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.
Is PPC better than SEO?
So it might seem odd for an SEO consultant to offer PPC (Pay Per Click) services. After all, isn't SEO meant to replace wasteful PPC spending?
This can be a common held view but their relationship is a llot more intricate than being polar opposite activities. That's why I can also offer expertise in Paid Search Ads, Video Advertising, Display Ads, Product Ads, PPC Remarketing and Social Advertising.
How do PPC and SEO work together?
In fact, PPC marketing can be a great tool to help research keywords that can be proven to convert into business. In addition, SEO campaigns can take some time to see their impact reliased so PPC can be a good strategy for quick business wins as well as complimenting PPC research.
It's also worth being appreciative that their are certain arenas where SEO can be less effective or simply not that applicable. For instance, with specififc products for a transactional e-shops traditional SEO may falter and Product Ads using Google's Merchant Center may be the more advisable route to gaining exposure.
Develop the best Quality Scores (and hence lower bidding costs) through careful and expedient campaigns that are targetted at rigorous testing of Ads, search terms and audiences before scaling these into bigger campaigns.
Determine the best channels to utilise for your offerings to be re-seen by existing prospects or targetting clientele who have already looked for similar items by your competiton.
Determining the rigth social media platform as well as developing the right messaging and targetting the right audiences is key to developing a sustainable stream of prospects that can be added to your sales funnels.
Take advantage of specific display advertising like Product advertising using Google's Merchant Center to generate immediate sales from your e-shop. Or use display advertising to showcase outstanding case studies in all their visual glory.
Use existing overloooked assets like previous video work and repurpose for video marketing on suitable channels including YouTube, Vimeo, Facebook to captivate your target audiences.
“FANTASTIC service, Guy has helped me achieve so much in so little time. definitely worth looking into if you wish for your business to thrive and go further. Thanks again.”
Owner, GoogleMyBusiness review
“Having spent some time talking with Guy, I can honestly say that this gentleman has already added a significant value to my business. Very highly recommended, complete transparency and expertise. Thank you so much.”
Owner, GoogleMyBusiness review
“The project has been one of the best things I've achieved in the last 12 months. They take something to the uninitiated and stops it from being a black art. The previous people that did this work for us tried to blind us with facts, details, and figures, and it would be largely irrelevant because when it came to the crunch, we were on top of a ranking on a search term that is never searched for. It was great to be top of a ranking, but what's the point when the search term is never searched for?..”
MD, GoogleMyBusiness review
Cost-effective results-driven SEO services from an SEO consultant who takes the time to understand your business and consults with you at every step of the SEO journey. Judge Ready Steady Go SEO on the results I deliver and since you're under no obligation (or contract) to use me, use me as and when you see fit.