Pay Per Click (PPC) Management

Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.

Is PPC better than SEO?

So it might seem odd for an SEO consultant to offer PPC (Pay Per Click) services. After all, isn't SEO meant to replace wasteful PPC spending?


This can be a common held view but their relationship is a llot more intricate than being polar opposite activities. That's why I can also offer expertise in Paid Search Ads, Video Advertising, Display Ads, Product Ads, PPC Remarketing and Social Advertising.

How do PPC and SEO work together?

In fact, PPC marketing can be a great tool to help research keywords that can be proven to convert into business. In addition, SEO campaigns can take some time to see their impact reliased so PPC can be a good strategy for quick business wins as well as complimenting PPC research.

It's also worth being appreciative that their are certain arenas where SEO can be less effective or simply not that applicable. For instance, with specififc products for a transactional e-shops traditional SEO may falter and Product Ads using Google's Merchant Center may be the more advisable route to gaining exposure.

Paid Search Advertising

Develop the best Quality Scores (and hence lower bidding costs) through careful and expedient campaigns that are targetted at rigorous testing of Ads, search terms and audiences before scaling these into bigger campaigns.

PPC Remarketing

Determine the best channels to utilise for your offerings to be re-seen by existing prospects or targetting clientele who have already looked for similar items  by your competiton.

Social Advertising

Determining the rigth social media platform as well as developing the right messaging and targetting the right audiences is key to developing a sustainable stream of prospects that can be added to your sales funnels.

Display Advertising

Take advantage of specific display advertising like Product advertising using Google's Merchant Center to generate immediate sales from your e-shop. Or use display advertising to showcase outstanding case studies in all their visual glory.

Video Advertising

Use existing overloooked assets like previous video work and repurpose for video marketing on suitable channels including YouTube, Vimeo, Facebook to captivate your target audiences.

Our case studies

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I've got experience in creating successful  campaigns across a wide range of platforms including Google AdWords, Bing, Facebook and LinkedIn.


No of Campaigns Managed


Paid Search Clients Served


Video Advertising Projects


Display Advertising Campaign


Successful PPC Remarketings


Social Advertising Projects

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