Pay as you go affordable SEO services UK
– when you want them, – how you want them
In these turbulent times, more and more companies and consumers are conducting business online. A staggering 53% of all internet traffic and 64% of B2B traffic come from organic searches. So, it’s clear that ranking well in search engine results can be a great opportunity to capture organic traffic and generate sales. Yet marketing budgets are being slashed. So, in 2025, there is an even greater need than ever for affordable SEO solutions without long-term commitments or waiting an eternity for results.
To prove the point of how effective organic search can be, maybe you found me when you did a search. Perhaps you Googled ‘affordable SEO services in the UK’ or ‘pay as you go SEO’ or ‘SEO services near me’. If so, I’m assuming you are looking for an affordable SEO company that can deliver great results in a cost-effective way. I also suspect you aren’t just looking for low-cost SEO or cheap SEO services without getting an ROI by obtaining high-intent traffic to your website that will readily convert.
If this is the case, then allow me to introduce myself. My name’s Guy Willett and I’ve worked in online marketing for over 15 years. I’m the founder of Ready Steady Go SEO. Since starting my SEO management company in 2016, I have made it my mission to provide business owners with affordable SEO services to SME companies by offering pay-as-you-go SEO in SEO packages.
So why choose Ready Steady Go SEO as your company’s search engine optimisation service provider? The key difference is that I undertake search engine optimisation very differently to most SEO companies you’ll encounter. Why? Well, the simple answer is I don’t come from an SEO agency background.
In fact, for many years, I was, like you, an end client who didn’t get value for money from the SEO agencies I hired. I was often locked into contracts where very little seemed to be done, and even less seemed to happen regarding results. When I questioned this, I’d frequently be met with a wall of technobabble or just told that I’d need to wait a little longer to see results. It turned out I wasn’t the only client who felt this way – in a recent survey, only 30% of SMEs would recommend their current SEO provider.
Which made me think.
That’s when I started undertaking SEO for my own companies. I got some great results and enjoyed doing it! So much so that I decided to become a freelance SEO consultant after a few years. In the last eight years, I’ve worked with over 220 organisations (in the UK and across three continents) to improve their online visibility.
The reason for this success is simple:
- No contracts or retainers
- Single point of contact
- Transparent operation
- Quick wins & long term goals
- White hat SEO adherence
- SMEs a speciality
- All work done in-house
- Competitively priced
- Techno babble free zone
Why Choose Me
So what else makes your SEO services so different?
Since work is done on a project by project basis you choose to work with me as and when you want. You're not committed to using me in anyway beyond the current project I'm working on for you. This means I have to deliver value EVERY SINGLE TIME. Additionally, it means I'm always looking at what value I can deliver for you in future projects we discuss.
No Account Managers, just the same person you meet is the same person who will carry out the work for you. So there's no layers of communication for misunderstandings to arise or an aptitude gap between who you speak with and who undertakes the work.
It's fair to say that the overall process of search engine optimisation is a long term and ideally on-going activity but certain SEO activities can have a lot quicker impact than others. For instance, you can see the impact of the on-page optimisation of title tags, metadescriptions and header titles in a matter of days or even hours depending on when your site is next indexed by Google. However, the impact of backlinks can take many weeks or even months for their full benefit to be felt.
Since I offer project based SEO services I charge a day rate and this day rate can be broken down to the activity undertaken by the hour if needed. The difference between this approach and an on-going, possibly cheaper cost in the short term, is you know what work is being done which can be demonstrated. However, you'll always find cheaper SEO providers than Ready Steady Go SEO but I'm confident you won't find better value for money or ROI.
The majority of my career has been spent working in SME environments which has given me a good understanding of both the drivers and constraints that your typical SME faces. That's why my SEO services are geared towards working within tight budgetary constraints, showing a quick ROI as little financial commitment as possible
I speak your language because I come from a client and not an agency background. I take pride in and enjoy spending the time with clients explaining the concepts and scope of work so there is a clarity in their understanding and expectations. I've never hidden behind the 'I could explain it to you but you wouldn't understand' smokescreen you may have encountered with other SEO providers.
Working with you on a project basis means that there is clarity in why I'm doing the work and the anticipated results. This way, there aren't any unexpected surprises and I'll report back to you with results throughout the project.
I adhere to Google's webmaster approved white hat ethical guidelines so you can be confident that the risk of receiving a Google penalty, or future penalty, has been minimised.
No work is farmed out to third parties so I have complete control, and responsibility, for the SEO projects I undertake for you. In addition, this also means I that all the work undertaken is entirely your property.
UK affordable SEO services that are highly rated!
I’d urge anyone to scrutinise and research their prospective SEO provider before taking the plunge. By all means, ask for references and approach former or current clients for feedback. In addition, I’d recommend you watch the Google video here on what to look out for when hiring an SEO consultant.
Of course, you should also look at their online reputation. I’m very proud of the feedback that Ready Steady Go SEO has received over the past four years. Feel free to look across my Google Business Profile, Bark, Yell, Bark, or Trustpilot listings to see how people feel about the work undertaken and advice given. See below for just a sample of the feedback I’ve received.
One particular review platform I’m proud to be featured on is Clutch. This isn’t just because of the glowing reviews but also because clients are approached and interviewed independently, so their feedback is all the more impartial and welcome. Moreover, from this independent research, Ready Steady Go SEO was named one of the top digital and marketing agencies in the UK three years in a row.
Benchmark your competitors with your free SEO report!
I believe in helping you to make informed strategic search engine optimization decisions. It’s vital that I reflect on my findings with you at each step to help make sure success is continued, and no more so than at the outset of our communication.
This starts even before working with you with a free no-obligation SEO report and 30-minute consultation that focuses on:
What makes this an even more valuable document, however, is that I can share the same information with your competitors, too, which can give insights into new keywords, backlinks, and overall SEO strategies that you might wish to adopt.
Aren't affordable SEO services and cheap SEO packages the same thing?
Surely, if something is affordable, then it’s cheap, right? Well, not exactly. I’d be the first to acknowledge that there are cheaper SEO services out there. However, these are, in my experience, invariably contractual or retainer-based SEO services. On the face of it, it’s cheap unless you consider the obligation you’re under to use the service. If you’re looking at a 12-monthly SEO contract, and even if it’s only £100 per month, you’re still looking at a £1200 overall minimum commitment.
So, my SEO packages aren’t a low-cost budget SEO option if you compare a £100 monthly SEO commitment in isolation to a typical £340 SEO package that I charge for. However, the crucial difference is how you pay. You can choose to use my affordable SEO plans as little or as much as you wish in a pay-as-you-go way. Therefore, I’m proud to stress that Ready Steady Go SEO is an affordable SEO company rather than a cheap search engine optimisation company.
Appearing on the front page of Google is just the beginning!
You’ve undoubtedly received numerous emails from SEO companies promising first-page search results on Google. However, a first-page result can mean very little. If you appear towards the bottom of the page, you might only see about 3-4% of the organic traffic generated by that keyword.
Of course, what is the volume of searches for that keyword? Do you know? If you don’t, I can share this information with you. Many SEO agencies wouldn’t dream of doing this since they might not want you to be aware that they’ve focused their efforts on a page-one result for a keyword that no one has searched for in the history of the Internet!
It’s also important to understand the keyword’s intent. Does it fit well with my offering? Are they likely to proceed further or even convert? If they type this, where are they in the buying cycle?
Additionally, don’t forget that organic ranking is now only one of the ways that you can reap the benefits by appearing on page 1. There are rich snippets, map packs and many more opportunities.
Finally, there are many other search engines out there. There are obvious ones like Bing and Duck Duck Go, but don’t forget that many other platforms have search engines within them. For instance, did you know that YouTube has more monthly searches than Bing, Yahoo, and Ask search engines combined? And though you might not receive such high traffic volumes to your site, it can also mean that you might not have high competition on these platforms.
SEO takes ages, right? Think again!
It’s my experience that many SEO agencies want you to believe this since it means they can expect you to continue paying over a long period of time without expecting any results. The truth is that different search engine optimization activities have different timescales to have an effect. For instance, on-page optimization can have a ranking impact within the time it takes for your site to be re-indexed by Google, as little as 48-72 hours, if not sooner!
Other activities, like link building, can take many weeks, if not months, for their impact to be wholly felt since the backlink age is an important factor. So, let’s be clear that the SEO activity being undertaken should impact the timescale for you to expect results.
One important consideration, however, is you may get ranking improvements from entirely unethical ‘black hat’ techniques that may also get results for you fast but may likely be unsustainable and, more importantly, leave you at risk of receiving hugely rank-damaging Google penalties. This then makes it all the more important to understand what SEO services are being undertaken on your behalf.
It’s not just pay-as-you-go SEO!
There’s a lot more to digital marketing than just affordable search engine optimisation services. It’s worth looking at your other digital assets that might be already being used or possibly never considered. Every client has their own preferences and prejudices, so it’s well worth looking into how these channels may play a part in your overall digital marketing strategy. As an affordable SEO expert, I’m happy to advise which strategies, or a blend of strategies, can help you get the best ROI, so let’s get talking.
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What is the best SEO service?
There is a wide range of affordable services available that can be implemented, ranging from on-page optimisation like keyword research and technical SEO to more off-page optimisation SEO services like backlink building and local SEO. However, every client, and every client’s website for that matter, is unique. So there’s no one solution, which is why an SEO audit is vital to determine what affordable services are needed and, just as importantly, in which order. Please visit my Process page for more details on how a typical SEO campaign runs.
Frequently Asked Questions
How much should you budget for SEO services?
I pride myself on offering discrete SEO packages that you can buy as and when you wish. For instance, for smaller websites (of no more than 15-20 pages, excluding blog posts), I offer a package price of £340, excluding VAT, for the majority of my most popular packages). However, this can be more for larger sites or e-commerce sites. Buying these as and when suits make my pay-as-you-go SEO proposition much more palatable to most SMEs. They can judge me on each package and not be committed to any more than that specific package rather than being locked into long-term contracts or being committed to purchasing a certain number of monthly SEO packages.
What does a search engine optimisation company do?
What is an SEO Company? An SEO company provides search engine optimisation services for business owners to help them boost their search engine rankings, which the SEO firm has identified. This improves the business’s online visibility. The practice of search engine optimisation focuses on making changes to the client’s website (on-page SEO) and improving their backlinks (clickable links to their website) from websites that naturally should be found from the business’s online presence in conducting business both in their sector and locale (off-page SEO).
What are the services of SEO?
Affordable SEO services generally fall into on-page optimisation and off-page optimisation services. On-page optimisation is a technique employed directly on your website to improve its ranking – including Technical SEO and site content building. Off-page optimisation focuses on techniques that do not directly change your website but focus on other digital platforms and assets. For instance, this can include Local SEO optimisation of your Google Business Profile profile or backlink building through outreach to online influencers who may wish to cite the authoritative you have written.
Is SEO still relevant in 2025?
Self-interest notwithstanding, SEO is, in fact, more important than ever. However, SEO has moved on. Having a fixation on worrying about just your organic rankings in major search engines like Google, Bing, DuckDuckGo, etc, could be missing a wealth of new opportunities. Google is curating more and more digital assets like Answer Snippets that can take ‘position zero’ above the organic rankings. For more local businesses, there are, of course, the map packs that can be important to rank on. Finally, with the rise of digital assistants like Siri, Cortana, and Google Assistant and the prevalence of in-home assistants like Alexa and Google Home, voice search is now an expanding ranking opportunity to consider.
What SEO tools and software do you use?
I use a wide range of tools, including Google Analytics and Search Console, which I require access to from a client before I can start undertaking my work. In addition to these, I use a wide range of other sophisticated market-leading SEO software suites, like SEM Rush and other specialist tools like SuferSEO and Screaming Frog. I’m completely transparent about the tools I use, and it’s also important to remember that having access to these tools is only part of a wider understanding of how to use them and their limitations. In addition, it’s also only by having a good understanding of each of my client’s businesses and objectives that these tools have any merit.
How much does it cost to hire someone to do SEO?
In my experience, I have seen competitors charge between £99 per month to several thousand pounds per month. Of course, on the face of it, the lower price can seem to suggest more affordable SEO companies, but frequently, the vastly lower price comes with long-term contracts, so you are committed to a big overall sum over that period. Of course, you may find an affordable SEO agency that offers low-cost SEO packages with no commitment. In that case, you have to ask what is being done for that price or if the work is being subbed out to a third party that you have no control over.