What is reputation management?
Most clients who have an established business will have an online reputation. For instance, they will have some online reviews across various platforms, such as Google Business Profile, Facebook, Trustpilot, Tripadvisor, etc. These online reviews will mainly have come in more by luck than judgment. Where I come in is I look at the positive sentiment that is no doubt being generated throughout the organisation. I then provide you with a systematic approach to harvesting this into positive and, importantly, rich reviews.
Why is reputation management important?
You might have a site that looks great, is lightning quick, and maybe is ranking well for specific keywords, generating a huge amount of traffic but simply isn’t converting into sales. A very obvious issue can be that the company isn’t held in high regard by its clients or prospects. This might be something the client isn’t aware of, but they can frequently be in denial about. If this is the case, I always suggest that a brand reputation management package be completed before any SEO should take place.
Overhauling your reputation online before undertaking SEO
When a prospect approaches me with a poor online reputation, I explain how SEO isn’t what they need at this point. At this point, they need an online reputation management company. When you think through things logically, all my efforts to expose the prospect to a greater audience will mean that more prospects will also be exposed to a poor reputation. This might happen in results on search engines (for instance, they see the aggregate star ratings in your Tripadvisor or Facebook snippet). However, they will come across your shaky reputation when they do further due diligence before committing to your offering. Fortunately, I also provide an online reputation management service, so I can still help them. With this service, I can help you turn things around and create a positive online reputation through ethical business reputation management practices.
What is a rich review?
You’ve no doubt read a vast number of thin online reviews. That’s that they might be a 5-star review, but there’s no text, or it says something like ‘Great service.’ People have become increasingly aware of fake reviews through some scandals, e.g. Tripadvisor, where people pay for reviews. This means that people are more dubious about reviews, so it will be scrutinised if it’s not a detailed review that elaborates why your product or offering is great. Moreover, a rich review gives the prospect more insight into where you excel.
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