You may have had on-page optimisation (SEO work done solely on your website) carried out but still have not achieved the results you had been hoping for. This is where a review of your off-page presence may pay dividends. Evaluating where you stand compared to your competitors may give this insight and numerous backlinking opportunities you had never considered.
Why are backlink-building services still important in 2024?
You may have a lightning-fast website with engaging content and possibly already optimised for a decent volume of keywords, yet it still doesn’t seem to get the ranking and, consequently, the traffic you may have hoped for.
The reason for this is often that despite your on-page (work developing your own website) efforts, you may have made little effort to gain the recognition across a wide range of websites that Google may have expected you to accrue, particularly when compared to your competitors.
So what is a backlink?
In its simplest terms, a backlink is simply a clickable link from someone else’s website that then takes the viewer to your website.
What is competitor backlink analysis?
A backlink analysis is part of an overall link-building strategy that compares your backlinks against competitors. I select competitors by the client providing direct competitors or by proposing likely candidate competitors that I believe may have a decent number of backlinks from their high Domain Authority. Domain authority is a relative metric used to determine the backlink strength of a website compared with websites across the web.
I can provide valuable insights when examining the disparity between your and your competitors backlinks. For instance, it is possible to understand if they’ve likely used SEOs themselves and what kind of backlinking strategy was used. However, the most helpful information is the generation of new backlinking opportunities you might not have considered or even been aware of. This can include regional and sector-specific linking opportunities and more general linking opportunities, such as business directories.
How do I find your competitor’s backlinks?
Firstly, you might wonder how I find your backlinks. One of the assets I request access to when starting to work with you is your Google Search Console.
If you don’t already have access to this, I can configure it for you on your website. Once I have access to this, I get a comprehensive view of your existing backlinks.
Then, it’s a case of finding your competitor’s backlinks. Since I won’t have access to their Search Consoles, I’ll use other software, such as Moz‘s Link Analysis tools. Unlike the Search Console, this doesn’t give a complete picture of any competitor, but by looking at a basket of competitors, much of this partial viewing capability can be offset.
How do I perform a competitor backlink analysis?
Once I have your backlinks and your competitors, I will undertake further processes.
How do these competitors’ backlinks assist a link-building strategy?
This information, though revealing, will need a backlinking campaign implemented to be of real value, which the competitor analysis has informed. I provide this service on a project-by-project basis. However, due to how long a backlink takes to have an effect, which can be a matter of months before it starts to contribute fully, I usually suggest committing to a minimum of 3-6 months to start judging the benefits contributed to the site’s Domain Authority and it’s ranking.
From the number of backlinking opportunities I can discern from the backlink analysis, I can provide you with a minimal figure for the number of high Domain Authority low spam score backlinks I can provide you with per month.
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