Page Optimisation Services

 

On page optimisation is an SEO technique that looks at a range of issues on a specific page on a website to determine the best way to get for a page to rank for a specific keyword or a range of keywords. This involves much more than just getting that keyword mentioned the correct number of times on that page, eg keyword density, and in the right places eg titles tag, H1 title, meta description, alt tags etc. A wide range of other issues including word count, related keywords, page content, page layout and other competing pages on the site also need consideration and development.

Many important parts to the ranking of a web page are hidden from view so many prospects aren't aware of their current status, or for that matter their existence. What is believed to be the second most important on-page ranking factor after your actual content is your meta title tag. Even if you've not come across the term previously, you'll have definitely come across their presence. You see this is the top part of any search engine result that a search engine creates. So how do you know what your website page's title tags are? Generally, a very easy way if you have web page open in a desktop browser, is to place your cursor over the tab at the top and it will frequently show you the title tag. The SEO ranking strength of this title is front-loaded so the sooner your keyword appears in the tag the better. So is your all-important keyword in the tag and towards the beginning?

 

This along with a number of other hidden metadata elements, like alt tags, H1 tags and meta descriptions, are important to get your keyword consistently placed within them to start to see a page ranking. Tools for websites like Yoast for WordPress sites can be very helpful to get this done but stopping at just this point will almost always not be enough to see significant ranking progress unless for a very low vole search term.

You may have seen results sometimes for a generic term search that generates more than one result for the same company in a Google search. On the face of it, this may seem a good thing, after all, you're being seen twice as much on a page. However, the downside to this is that if only one of the two pages was focused on that keyword then the ranking could be considerably higher. The reason for this is that instead of two pages competing for Google's attention and hence diluting both page's impact in the process. As part of the separate keyword analysis process that I undertake beforehand, I get an understanding of this issue prior to trying to undertake page optimisation work Moreover, I frequently liaise with the client to determine which page they'd prefer for this to rank for. 

 

One important area for the prevalence of competing pages is the usage of blog posts. These are obviously highly useful for a client to speak knowledgeably on a topic to their audiences. However, they carry a danger that they will detract from high ranking pages that are cornerstone (foundation) pieces of content on your site. If you've experienced ranking difficulties since creating lots of blog posts then feel free to consult with me.