What are on-page optimisation services?
On-page optimisation is part of a wider family of on-page SEO services that involve any search engine optimization involving work on your website, hence ‘on page’. On-page optimisation itself is an SEO technique that looks at a range of issues on a specific page on a website to determine the best way to get a page to rank for a specific keyword or a range of keywords. This involves much more than just getting that keyword mentioned the correct number of times on that page, e.g. keyword density and in the right places, e.g. on-page elements like meta tags including titles tag, H1 title, meta description, alt tags, etc. A wide range of other issues, including word count, related keywords, page content, page layout and other competing pages on the site, also need consideration and development.
Of course, you might also wonder what off-page SEO refers to. This involves that other major part of SEO work comprising efforts not directly on your website. This can include claiming and populating your Google Business Profile or other local directory listings through to maybe having a link to your website from someone else’s website (a backlink), say in the case of a news article or blog post that cites you.
On-page SEO services that deliver real search engine ranking changes – quickly!
As part of my general SEO strategy, I frequently recommend undertaking on-site optimisation once detailed Keyword Research has been completed. I undertake the keyword research as the first step in an SEO campaign since there’s no point in optimising until you know what relevant keywords you want each page to rank for. The great thing about on-page optimisation is that you can frequently see quick ranking changes. In some cases, you may see movement on search engine results pages in as little as 48-72 hours. This is, of course, wholly dependent on how fast Google’s search engine crawlers next index your site and other search engines can vary greatly in how fast this happens. This can help to get some quick wins for the client, which can help them appreciate the benefits of effective search engine optimisation from a reputable on-page SEO company.
The basic on-page elements
Many important parts (called meta tags) to the ranking of a web page are hidden from view, so many prospects aren’t aware of their current status or, for that matter, their existence. Meta tag optimization optimises these elements, which Google places high importance on when it indexes a site’s web pages. The most important of these is the meta title tag, which is believed to be the second most important on-page ranking factor after your actual content. Even if you’ve not encountered the term previously, you’ll definitely have come across their presence. You see, this is the top part of any search engine result that a search engine creates. So, how do you know what your website page’s title tags are? Generally, if you have a web page open in a desktop browser, a very easy way is to place your cursor over the tab at the top, and it will frequently show you the title tag. The SEO ranking strength of this title is front-loaded, so the sooner your keyword appears in the tag, the better. So, is your all-important keyword in the tag and towards the beginning?
This, along with several other hidden metadata elements, like alt tags and meta descriptions, is important to consistently place your keyword within them to start seeing a page ranking. In addition, some tags, like H1 tags, are visible and are the schema used by search engines to determine the overall headlines and, thus, the topic that the page will address. H1s are commonly believed to be the second most important on-page ranking signal. Of course, this can be quite confusing for novices, but tools for websites like Yoast for WordPress sites can be very helpful to perform on page optimization. However, just topping at this point will almost always not be enough to see significant ranking progress unless for a very low-volume search term.
Top ranking competitor page analysis
One important factor for the page optimisation services that I offer is a comprehensive analysis of existing pages that are ranking on page one. This then identifies a wide range of important issues that can greatly improve the ranking prospects for your page.
This can include:
The danger of competing pages
Sometimes, you may see search results for a generic term that generates more than one result for the same website in a Google search. On the face of it, this may seem a good thing; after all, you’re being seen twice as much on a page. However, the downside is that the ranking could be considerably higher if only one of the two pages were focused on that keyword. This is because instead of two pages competing for Google’s attention, both pages are diluting the impact of the process and are called a contention. As part of the separate keyword analysis process that I undertook beforehand, I understood this issue before undertaking page optimisation work. Moreover, I frequently liaise with the client to determine which page they’d prefer for this to rank for.
One important area for the prevalence of competing pages is the usage of blog posts. These are obviously highly useful for a client to speak knowledgeably on a topic to their audiences. However, they carry a danger that they will detract from high-ranking pages that are cornerstone (foundation) pieces of content on your site. If you’ve experienced ranking difficulties since creating many blog posts, feel free to consult with me.
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