Backlink Building Services
CONTRARY TO SOME WIDELY HELD OPINIONS, CONNECTIONS TO YOUR WEBSITE FROM AROUND THE INTERNET FROM AUTHORITATIVE SITES THAT ARE RELEVANT AND NATURAL ARE STILL VITAL TO YOUR RANKING PROGRESS IN 2024. THIS IS WHERE BACKLINK-BUILDING SERVICES PLAY THEIR PART.
Despite many of my client’s efforts, they couldn’t make their website rank before they met me. They have potentially laboured for hours ensuring their website is beautiful, has engaging content and loads fast. And yet, despite this, they see other competitor websites that look old, don’t seem to be maintained, and somehow consistently outrank. So what’s going on?
Why are backlink-building services still essential in 2024?
You may have a super-fast website with engaging content that is possibly already optimised for a decent volume of keywords. Despite this, it still has a poor ranking and, consequently, the traffic you were expecting.
Frequently, the reason for this is that despite your on-page (work on your website) optimisation, you may have made no effort to gain recognition across a wide range of websites that Google may have expected you to accrue, particularly when compared to your competition.
So, what is a backlink?
In its simplest terms, a backlink is simply a clickable link from someone else’s website that then takes the viewer to your website.
Not all backlinks are created equal. What are good backlinks?
Prospects sometimes approach me after conducting a backlink campaign using a previous SEO company or involving a very cheap service, maybe on Fiver, who created thousands of backlinks. On the face of it, they now have a huge number of backlinks, but what has frequently occurred is that they have a huge number of ‘unnatural’ backlinks, with very little Domain Authority and with very high spam scores. Evaluating these numerous backlinks can be an administrative nightmare, let alone potentially determining how to rid yourself of these poor backlinks since Google’s disavowal files are no longer Google’s preferred policy.
So I generally advise it’s better to have quality over quantity. This means they can both manage and control the backlinks targeted to create a natural backlink profile with a high authority that doesn’t have high spam scores.
What is a ‘natural’ backlink example
Google isn’t just looking at how your site performs in isolation. It wants to know how it interacts with a wide range of websites to which it might expect you to have ‘natural’ connections. So, for example, an accountant in Birmingham might be expected to have –
Backlinks that are sector-specific
They may also have backlink that are gepgrahic speciffic from their involvement within their local community:
Finally, they may have built up backlinks by being present in a range of local or sector-specific directories.
Again, all of these backlinks may have come from the company’s day-to-day business rather than as some defined backlinking strategy. What Google wouldn’t be expecting would be numerous unrelated links from websites with no geographical or sector proximity to the business, hence unnatural links. A sufficient number of these backlinks might end up working against the company.
Again, all of these types of backlinks may have come from the company’s day-to-day business rather than from some defined backlinking strategy. What Google wouldn’t expect would be numerous unrelated links from websites with no geographical or sector proximity to the industry, hence unnatural links. A sufficient number of these backlinks might end up working against the company.
How do I create backlinks for your website?
Developing natural and business-generating links requires a painstaking analysis of local and trade links and determining their value before outreach. I will initially help you choose high-value links and categorise them. I will then help you create outreach strategies and methods for each category to secure their success and monitor their contribution.
So, the normal process that a client generally follows means that a client will have already gotten me to undertake a competitor backlink analysis. This will already have uncovered a good number of potential backlink opportunities that have:
From this, it’s a case of working with the client to determine what level of content creation they are prepared to generate. For instance, if they are already creating articles, I can suggest articles that they may want to create and give them guidance on that. I can then post them to relevant bloggers/editors of websites that have posted similar posts by competitors.
However, not all clients have the resources or inclination to opt for this level of involvement. In this case, I can still create high authority, low spam backlinks, but it reduces the scope of the backlinks that I can win for a client. Most of these will be business directories or reviewing potential backlinking availability across their supply chain.
Tell us about your project
Let us help you get your business online and grow it with passion