Content Marketing Services
I PROVIDE TAILORED BESPOKE CONTENT FOR EACH CLIENT. THROUGH TARGET AUDIENCE AND COMPETITOR ANALYSIS, I DEVELOP MORE ENGAGING CONTENT TO GET YOUR MESSAGE OVER AND FOR PROSPECTS TO TAKE ACTION.
Developing a Content Marketing Strategy
So, I’ve helped you determine your target audience. Next is determining what interests them and what they want to know more about. This may be the content creation and development of ‘evergreen’ content – information that persists on your website. The tone, detail, and channels of this content all need consideration. As does its dissemination– how you distribute this to social media and local and trade press contacts. This can involve developing a media contact list that can then be cultivated. In my experience, these contacts, when developed, often be you they turn to for an opinion from an industry expert!
Having engaging content also relies on excellent planning. A crucial element is drawing up a flexible media plan for fixed opportunities and the capacity to react to unexpected opportunities, which can adapt swiftly to your audience’s interests. Providing highly timely or ‘on-trend’ articles can mean your content is more likely to be shared and cited on other people’s content. The SEO benefits to this for you are huge. You can obtain a large number of backlinks from frequently very trusted sites. Of course, along with this, you can gain many intangibles, including raising brand awareness and your online reputation with both existing and potential customers.
You're no doubt aware of the importance of persuasive content that engages, which is why I create content that is informative, enticing and authoritative content that captures prospects’ interest.
I can provide content that will convince web users to click through to your website, purchase your products or contact you about your services, which is developed through determining which of your pages already have high-level engagement along with determining competitors' tactics that they've deployed.
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