Integrity Facilities Management Ltd is a relatively new entrant into the FM sector and is based in Solihull, West Midlands UK and were looking for assitance with their Birminghham & Solihull SEO rankings
In their own words
Please note that all reviews are kindly contributed via the Clutch platform where clients were inteviewed by a third party interviewer to give their feedback.
Introduce your business and what you do there.
I’m the General Manager for Integrity Facilities Management Ltd. We provide everything from reactive repairs to plan and preventative maintenance to predominantly commercial properties across the U.K.
Challenge
Our company wasn’t coming up on any online searches, so we needed a partner to help push our brand and generate more business.
Solution
What was the scope of their involvement?
Guy (Owner, Reay Steady Go SEO) took time to get to know us, our business, and what we offer. Facilities management is a fairly generic term, so Guy helped identify our strengths and where we should channel our energy to target potential new clients.
He also works on our website and informs us on what content we should be uploading. He stays on top of what’s new to the market, what we can use to attract clients, and what we can offer to existing clients. He advises on what we should blog and uses Buffer to distribute the content across all the social media platforms we use, like Facebook, Twitter, and LinkedIn.
Results
What evidence can you share that demonstrates the impact of the engagement?
Our search rank has increased quite significantly. When you search for “West Midlands” (the region where we’re located) and “facilities management,” we come up on the first or second page. We used to be on the sixth or seventh. My personal LinkedIn profile has also seen a lot more invites as the company becomes better known, but I’m not sure if that’s a result of Guy’s work.
Our Facebook and Twitter pages also have more followers, and we’ve seen a dramatic increase in the amount of traffic coming through our site. Visitors are filling out our contact form, many being suppliers who want to be part of our supply chain. That enables us to become more competitive and offer more professional services, which makes our business that much better.
We haven’t made back what Guy charges, but it’s only a matter of time before we see a good ROI. Guy has saved us time when it comes to publishing onto our social media platforms, and he’s helped modernize our company in regard to digital marketing and SEO.
How did Ready Steady Go SEO perform from a project management standpoint?
Guy is excellent. He’s communicative during the week, and even if it’s the weekend or a time when he’s not scheduled to work, he’ll answer our calls or emails quickly. He’s much more than an SEO consultant; he’s part of our Integrity team. He constantly is trying to find ways to generate more work and money for us and always delivers.
What did you find most impressive about them?
We took on an apprentice recently, and Guy’s been super supportive in nurturing and helping him out. He’ll give the apprentice advice on what he should put on our social media platforms and site, and he instructs him on different ways to promote our business. Guy goes above and beyond what he was initially hired to do.
Do you have any advice for future clients of theirs?
If you’re not sure how Ready Steady Go SEO can help, just talk to Guy. He clearly explains what SEO involves and how he can help your company.
From The Client
Tell us about your Solihull SEO or further afield project
Let us help you get your business online and grow it with passion
SEO Solihull services –
cost-effective and results-driven SEO
whenever you want them
Allow me to introduce myself. My name’s Guy Willett and I’ve been working in digital marketing for over 15 years and I’m the founder of Ready Steady Go SEO. Since starting my SEO agency in 2016 I have made it my mission to provide cost-effective SEO to SMEs. So if you’re looking at Solihull SEO services on a pay as you go basis then allow me to elaborate why I think we should be talking.
There’s plenty of Solihull SEO companies, so why choose Ready Steady Go SEO to be your SEO service provider? The key difference is that I undertake search engine optimisation very differently to most SEO agencies you’ll encounter. Why? Well, the simple answer is I don’t come from an SEO agency background.
In fact, for many years I was, like you, an end client, who just didn’t get value for money from the SEO agencies I hired. All too often I was locked into contracts where very little seemed to be done and even less seemed to happen in terms of results. When I questioned this, I’d frequently be met with a wall of techno babble or just told that I’d just need to wait just a little longer to see results.
Which made me think.
Is it important to work with an SEO who knows Solihull?
Have you chosen an accountant that you’ve never met? I’m guessing not. I’m assuming you decided you decided your financial well-being was a crucial aspect to your business. I’m also guessing that you wanted to seek regular advice and wanted to enter into a regular dialogue about ever-changing financial legislation and its impact on you.
So if I told you your very existence online might be dependent on your selection of SEO then you might want to consider much the same level of intimacy. As opposed to relying on a faceless organisation who you have barely spoken to let alone meet! This is why I’m hugely keen on working with local SMEs who I can build long-lasting relationships that start with a face to face meetings. Why a face to face meeting? You can learn so much more whether your offering is a good fit and vice versa.
Moreover, SEO isn’t just being told by a client what they want to rank for. It’s a lot more involved process that gets to the core of actually what it is that you do, understanding how your audiences get to become your clients and also what your long term goals are.
Additionally, having an SEO that understands your sector can be highly beneficial in having an understanding of the keywords that might help along with some of the trade press that you might want to consider getting backlinks to. Much the same can also be said for an SEO who understands your locale since they may have a good understanding of the surrounding areas that you might wish to target with geo-specific keywords (eg Shirley, Knowle, Hampton in Arden) and also possibly an understanding of local media eg @SolihullHour and The Solihull Observer.
Finally, much like the world of finance, Google’s algorithm is subject to change at an even faster speed. This is why I like to regularly meet with my clients to keep them abreast and brainstorm how these changes can be accommodated and leveraged.
So if you’d like to meet up for a coffee, I’m only 30 minutes drive away, and for me to provide you with a free consultation and SEO report (including competitor analysis) then I look forward to meeting up.
That’s when I started undertaking SEO for my own companies and not only got some great results but also really enjoyed doing it. So much so that after a few years I decided to become a freelance SEO consultant who has in the last four years worked with over 75 organisations improving their online visibility.
The reason for this success is simple:
- No contracts or retainers
- Single point of contact
- Quick wins & long term goals
- Competitively priced
- SMEs a speciality
- Techno babble free zone
- Transparent operation
- White hat SEO adherence
- All work done in-house
Organisations I don’t work with!
It may seem picky, but I don’t choose to work with all prospects who approach me. There are four types of prospect or approach that I tend to not work with.
I get a strong sign of this when a prospect states, 'I just need my site SEO'ed'. This can often be a strong indication that the prospect is expecting zero involvement. This doesn't work with my consultative approach where I need to reflect findings and considerations throughout the process. Omitting this can be a foundation for failure. It can also mean that the client is expecting sales to magically improve without also looking at their overall sales funnel including monitoring of source of sales.
If you've just launched a website or are a new company it's important to know what's achievable. For instance, if you have a very local service then to expect to rank for purely generic search terms without some form of a regional qualifier, eg SEO Solihull'', 'SEO company Solihull', or 'web design Solihull', then it may be difficult to rank. After all, people viewing your site who you can't ultimately serve will likely 'bounce' off your site and a high bounce rate will work against you as a poor user experience ranking signal to the search engines. So it's vital to consider your long term SEO strategy and goals as well as quick wins.
Improving the exposure of your company that suffers from a bad reputation will ultimately mean more people will be exposed to your tarnished brand. Even if this means that I help improve the rankings and generate more traffic most visitors will undertake some form of due diligence before committing to purchase. So, ultimately, your overall sales will likely not improve until your poor reputation is addressed.
I make it a point to only work with one company in a sector serving a particular region. The reason for this is a clear issue of a conflict of interest. If I'm getting their site ranking then it is almost bound to be at the expense of yours if you're looking to ranking for the same things in the same geographic area. Not all Solihull SEO companies may be so exacting, so it's well worth checking any other SEO provider you're considering whether they have the same set of standards
These four issues aren’t always apparent until I’ve provided you with my free SEO audit. This is why I undertake the audit as much for my benefit as yours to check the tenability of working together.