Every client is different, so the below process only outlines many of the steps that many of my clients have chosen, with my guidance, as packages to improve their ranking. The process is never prescriptive since all clients, and their websites and marketing, are unique. They all have their own strengths and weaknesses so part of the initial consultation process is to determine which packages will deliver the most ROI, and in which order this should be done.
Step 1: Keyword Research
This should always be the foundation of any SEO campaign. Without knowing what people are searching for what's the point of ranking for anything else?
Step 2: Local SEO
Whether the organisation is a single or multi-site location business, the impact for most companies can be immense. However. the right search terms need determining before populating the directories!
Step 3: On-Page Optimisation
Identifying the best web pages for the deploying of specific key search terms. Each identified page is then closely optimised for that term. A review of the structure of the website may also determine the creation or moving of pages.
Step 4: Technical SEO
Step 4: Many sites can have a poor sitespeed which is a key ranking factor, so work is undertaken to optimise for as fast a load time as possible both for desktop and mobile visits. In addition, there can be a host of other issues that can affect both the user experience including broken links, duplicate content, large image files and out of date themes and plugins.
Step 5: Competitor Backlink Research
Your competitors, as well as your own backlinks, are determined earlier on. The next step is to categorise and determine the strategies needed to engage these valuable contacts.
Step 6: Backlink Building
From the insights gained from the backlink research, new backlinks can be added to improve the client's overall Domain Authority which should improve the site's overall ranking.
Step 7: Content Management
Developing new content or ensuring existing content is being fully leveraged and repurposed is now critical to engage all the audiences now identified. What's next? That very much depends on the findings of these steps.